OK Mag - Special Art - Namsa Leuba - When We All Fall Asleep, Where Do We Go?

The OK Magazine - Special Art - When we all fall asleep, where do we go? Designed and edited by Guilherme Lombardi's creative director, it has over 80 pages organized around a four-section manifesto on the future of creativity. Each section frames a series of experiments, art, and photography commissioned by Guilherme. We started talking about this issue over two years ago, in late 2017. One specific challenge has become instantly interesting to us: always projecting into the future, while any retrospective project is by definition focused on the past. This was the paradox we needed to resolve, which is why we envisioned a project that would subvert the main dynamics of a typical monographic retrospective: We began by thinking of a zine that, unlike other retrospective projects, would not seem like the end of the long process.