Your Audience – Making the Right Connections: Are you making the right connections? Who is your audience? Your audience is the businesses or individuals most likely to listen to you or to buy your product. These are the people to whom you should target your message. Understanding your audience is important to your success. Once you understand your audience, you become more effective and better at what you do. When it comes to getting your message heard, tailoring your message to the right audience is important. Knowing your audience’s demographics makes you more effective and ultimately benefits your audience.