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- Details
- Description
- Published by:
- Alicia Jeter
- Published:
- 8/20/2014
- Specs:
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Standard / 8.25" x 10.75"40 pages Perfect-bound
- Category:
- Technology
- Tags:
Never before has the media and entertainment (M&E) industry seen such demand for rich media content. With the proliferation of mobility, consumers are relating less to the network or production company and more with the brand or the content itself. Leading media and entertainment companies are adapting to this change with more comprehensive brand and social media strategies that encompass every audience touch point.
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