ArtsNFashion Spring Issue 2012

This issue explores great art and brand building. Building a brand is a step-by-step process that takes foresight, planning, patience, and hard work. Erik DeSando shares some of his salient tips for success in Chasing the Brand. Talent and creativity is not enough, you also need to be able to brand yourself and stand out from the crowd. How can you be unique and different? What are the steps that take you from merely talented to outstanding? Networking, marketing, social media, a solid business plan, and getting your work out there is a must - but you also need a quality product. Many creative people would rather concentrate on the design, the painting, or the photograph, than business or marketing strategies. Younger actresses and models can get so caught up in relationships. A good attitude is needed as well as the spirit of helping others. Branding takes hard work, ingenuity, strategy, heart and soul - but it is a must if you want to succeed.