TikTok's Impact on Gen Z's Buying Habits

It’s no secret that TikTok has taken over the internet — but its influence goes far beyond trends and funny videos. One of the biggest changes it’s made? How Gen Z shops. Gen Z, those born roughly between 1997 and 2012, are digital natives. They’ve grown up with smartphones, fast internet, and social media. But among all the platforms they use, TikTok has become a surprising leader in shaping what they buy and how they buy it. In this article, we’ll explore how TikTok is changing Gen Z’s buying habits — and how tools like ssstik.fr, which allows users to telecharger TikTok video or use a convertisseur MP4 TikTok, are supporting this trend in unexpected ways.