Introduction to Prospect Management Textbook

The Introduction to Prospect Management Workbook is a practical overview of nonprofit fundraising prospect management that defines the terms and process, including pitfalls to avoid and tips for implementing prospect management at your organization. Diagrams, sample reports, and other visuals help you understand what to expect and give you a starting point and/or a comparison to your current practice.

The appendix also includes a nod to the role of wealth screenings, a work flow chart, a sample prospect management manual table of contents, and a glossary of more than fifty terms.