IKON Magazine (July #4/2020)

For the vast majority of people, the word “fashion” means a lot and makes their way of living. Nowadays it’s still associated with clothes and accessories but, moreover, it influences our choice of food, technologies and even medicine. A lot of people waste money in order to seem to be fashionable and follow modern tendencies. Furthermore, they don’t choose the things they like just to correspond with social demands. Running this rat race people forget about their personal identity, their tastes and wishes.

One more important thing that we lose trying to be in fashion is our comfort. Most clothes perfectly suit fashion shows and ideal model bodies but not the real life. Choosing extremely fashionable things you risk looking funny and dull. Anyway, the power of fashion industry is so strong that it’s difficult to struggle with the desire to be similar to people from magazine covers or billboards.