Ron Din (ronyau)

So let me use an example. Let's say you and I, we’re now working for Fancy Schmancy Smart Car Company. We have a brand-new smart car coming out, and it's our job as marketers to generate buzz for this new car. What does the business outcome look like? What would our CFO want to see happen? We'd want to boost more presales and orders for our smart car.

Collection: Mox

1 publication

  • New Publication

    Mox: New Publication

    by Ron Din

    Now backward design is a process that I have adapted from the world of instructional design, but it works brilliantly for content marketing.

    Standard / 8.25" x 10.75"
    Print: $1.60 Digital: $2.00

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