Design for All - June / July 2014

Design for All Seniors belong to one of the most rapidly growing demographics in the online community. But research conducted by both the National Institutes of Health and the Nielsen Norman Group indicates that seniors remain underserved by website design and usability. Make your website senior-friendly to fully serve your market.

ASK AN EXPERT TrackMaven’s Sabel Harris on competitive intelligence: Many firms measure their own efforts carefully, but few track their competitors. Competitive intelligence can reduce risks and identify opportunities for lawyers.

MESSAGING Content Creation Best Practices: Creating original content is key to enhancing your online presence. Blogs, social media updates and audiovisual content allow you to get the attention of people who are not already aware of your firm.