Lextant | The Millennials Project

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Published by:
Justine Gage
Standard / 8.25" x 10.75"
64 pages Perfect-bound
Business & Finance
aspirations, community, design, design research, dreams, generation, GenY, hr, lextant, market research, marketing, millennial, people, Research, values

The Millennial Generation is the most researched generation to date, and a lot of people have voiced strong opinions about the behaviors, motivations and values of this up-and-coming powerhouse in our society. What would happen if research were done to look at this generation through their own eyes? Through this subtle shift in perspective, the generation that is often characterized as entitled and tech-obsessed can be seen instead as focused on personal growth and maintaining meaningful relationships.

This research publication is brought to you by Lextant, an experience innovation firm based in Columbus, Ohio. The qualitative approach to this research was designed to reveal the deeply emotional insights that define what drives this generation, their dreams, hopes, and aspirations.

Lextant | The Millennials Project

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