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Research:

DIG Advanced User Research Project

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  • Details
  • Description
Published by:
Briana Mazzio
Published:
6/26/2013
Specs:
Square / 8" x 8"
76 pages Perfect-bound
Category:
Home & Gardening
Tags:
design, Ethnography, Laundry, Research, strategy

Advanced research team at Rubbermaid conducted a 3 month long deep dive into the meaning and process of "Laundry". The team used a wide range of empathic research techniques, then layered in market and segment data. Follow the insights gathered and the product ideas that followed.

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Research: DIG Advanced User Research Project


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