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DIG Advanced User Research Project

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Published by:
Briana Mazzio
Square / 8" x 8"
76 pages Perfect-bound
Home & Gardening
design, Ethnography, Laundry, Research, strategy

Advanced research team at Rubbermaid conducted a 3 month long deep dive into the meaning and process of "Laundry". The team used a wide range of empathic research techniques, then layered in market and segment data. Follow the insights gathered and the product ideas that followed.

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Research: DIG Advanced User Research Project

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