20% Off All Print Formats
CODE: NEWYEAR20
*Offer valid through January 21, 2022
*Offer valid through January 21, 2022 (11:59 p.m. local time). Valid for all full-priced publications uploaded to and purchased through your own account. A 20% discount is applied toward your product total, excluding any author mark-up, with no minimum or maximum order amount. This offer is good for five uses, and cannot be used for digital purchases, combined with volume discounts, custom orders, other promotional codes, or gift cards, or used for adjustments on previous orders.

Save 20% through January 21, 2022. CODE: NEWYEAR20 Click for details.

MIT Technology Review Business Report :

Understanding the Customer

Read Sample
  • Details
  • Description
Published by:
MIT Technology Review
Published:
12/19/2012
Specs:
Standard / 8.25" x 10.75"
24 pages Saddle-stitched
Category:
Business & Finance
Tags:
ads, Advertisement, commercial, consumer, customer, data, data analysis, military, promotional, shopping, social media, targeted, technology

The increasing power of data analysis technologies is giving companies more opportunities to understand what their customers want and need. Whether they’re scouring transaction records and Web clicks or newer sources of information, such as physical data from sensors and smart phones, companies are trying to improve their customer service and increase sales. The challenge is in choosing which data to crunch and how to act on the results. Throughout this issue, Business Impact will explore the technologies behind this new wave of data analytics and offer case studies of these ideas in action.

Also in MIT Technology Review Business Report

1 - 3 of 23 other publications

MIT Technology Review Business Report : Understanding the Customer


This site uses cookies. Continuing to use this site without changing your cookie settings means that you consent to those cookies.

Learn more How to turn off cookies
OKAY, GOT IT