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Revolutionary consumer research reveals what 1,500+ consumers REALLY think about residential design trends. Based on viral TikTok data analysis by architect Kevin Harris, FAIA, this groundbreaking report exposes the surprising gap between industry assumptions and authentic consumer preferences.

Discover the top 10 design elements consumers actively reject, from garage-dominated facades to bathroom privacy violations. Unlike traditional surveys, this research captures spontaneous consumer reactions, providing early market indicators before they impact sales data.

Essential reading for architects, builders, real estate professionals, and anyone planning a custom home. Features dual-methodology analysis, consumer quotes, sentiment intensity rankings, and actionable insights for design professionals.

24 pages of data-driven intelligence that challenges decades of design thinking.

Architecture & Design Reports: Design & Data


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