Mobile Phone Industry - Emerging Markets

Mobile Phones have been accused of becoming “The cigarette of the 20th century”.If we consider the mobile phones industry – it has grown dramatically on a global scale. For many developing countries the mobile sector has become one of the critical indicators of their economic development. What is more, because cellular technology requires relatively low investment to operate, it provides a unique opportunity for developing countries. Technological innovations in satellite, optical fibre, mobile technology, the Internet and the World Wide Web have greatly reduced commu- nications costs and enabled improved exchange of information between different people in the world. However in, countries like India, there are millions of people who are still unable to use cellular technologies due to poverty and low income. Mobile operators that operate in those countries have to come up with low cost handsets and very cheap services in order to enable rural populations to get practical access to these technologies.