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- Details
- Description
- Published by:
- David Fuller
- Published:
- 5/21/2009
- Specs:
-
Standard / 8.25" x 10.75"20 pages Saddle-stitched
- Category:
- Sports & Leisure
An overview of Yacht Racing as a sponsorship platform outlining the benefits to brands around the world.
- INTRODUCTION
- A DEVELOPING MARKETING OPPORTUNITY
- THE CASE FOR YACHT RACING
- RETURN ON INVESTMENT
- CASE STUDY VOLVO OCEAN RACE 2009
- CHOICES FOR SPONSORS
- ACTIVATION,
- SPONSORSHIP & TECHNOLOGY.
