Penetration of the Growing Market in South Asia

Indian pharmaceutical companies are growing and their products have been expanding to be distributed to neighboring countries as well. Theirs are also considered one of the complex health systems in the global South ranging from ‘5-star’ hospitals offering cutting edge surgery to medical tourists as well as the local elite, to run-down clinics and health centers that function barely at all, and are surrounded by unqualified practitioners who prescribe a full range of treatments, often from several systems of medicine. It is no wonder that next to China, India is known to produce the second most number of counterfeit, fraud and substandard medicines.