Akhtar Shepherd (Paulsen91Paulsen)
A few words on incentive marketing for the finance professionals: When trying to convince the finance staff to give their team more time off, think about what incentives they can offer. If you try to bring in a new and exciting opportunity that they will never get, they will be less likely to accept your offer.
The finance department is a difficult place to work because of the culture of the hard core industry's advancement. You may want to consider making incentives available for the finance department. Try offering holiday bonuses, bonuses for maintaining good performance, bonuses for meeting targets, holiday trips, or other incentives that can be transferred to other employees for better productivity.
Once the finance department is receptive to incentives, you can build your marketing plan around them and the financial services sector as a whole. By the way, incentives are not just limited to just finance. Financial institutions like to use incentives to recruit new employees. There are so many different types of incentive marketing for finance that you can start using.
Just to make sure you get it right, write up a financial incentive plan and then try it out with your coworkers. will have a better idea of what motivates your own employees and how you can use that to motivate them and yourself.
You should also think about whether you are providing the overall motivation that is needed. Your employees may have an idea of the types of incentives you provide, but they may not know that they are important to the overall culture of the organization. If you have some leadership training classes that you have attended or knowledge of what is required to keep the employees motivated, this would be a great place to put that into action. Explain that people are not going to change the way they act in isolation; they need to be part of the culture.
It is always important to take some time to evaluate what you are trying to accomplish by using incentives. A culture of accountability is vital to any business, but so is a culture of giving and taking personal responsibility. Don't forget to consider the financial incentive strategy as well.
Consider offering two forms of incentives. One can be monetary, like vacation days, cash incentives, bonuses, and perks like health insurance and clothing. The other form of incentive marketing for finance could be personal rewards, like presenting an employee with a new computer or certificate, and another incentive could be custom-designed awards, such as kudos, tokens, trophies, or even a T-shirt.
Once the financial incentives are ready, you need to set up a schedule that works best for your employees. Use it to keep everyone informed, but don't hold too much back, because employees like to use these incentives as rewards for great work.
