Monaghan Fallon (GuldbrandsenStrong3)
When you have implemented your incentive marketing program and have great incentive marketing plans, it's essential that you start your company with good ethical practices as well. This is why you should carefully review any incentive marketing plan you're considering implementing. This doesn't mean you should throw out all ethical standards, or ban anyone from the company. It simply means you want to ensure you don't get yourself into situations that could compromise your overall integrity and the integrity of the business as a whole.
How can this be accomplished? Well, there are many different ways to do it, but the most effective ones involve two things: creative thinking, and knowing your customer base. The marketing incentive program that you implement should give your customers something to gain as well as something to value - either way. should be done in conjunction with understanding their needs and making sure you offer solutions.
For example, if you offer a discount to people who recruit new members, consider offering a small percentage of the commission to the person who refers new customers to your company. This is actually an incentive marketing offer in its most pure form. Yet, you shouldn't expect this to be enough of a benefit to encourage a person to pass on the information about your services. Incentives for referrals can include free business cards, or discounts at events related to your company.
You also need to think about how you're offering the incentives. Many companies have resorted to including free items like food and drink in their incentive marketing offers. While this may work to some extent, you will want to make sure these items are relevant to your audience. If you want to get customers into the store, offer them a free small sandwich. If you want them to get involved with your database, give them a small gift card.
Offering something for free, however, isn't necessarily a bad idea. A great way to use incentives in incentivized marketing is to create contests. To get customers involved in your database, offer them a special item if they complete a survey. To keep them motivated, have a second contest every day, asking them to complete one survey. Completing surveys is a great way for a business owner to learn more about his or her target audience.
Another great way to use incentives in affiliate marketing is to pair them with affiliate links. The more affiliate links you include on your website, the more successful it will become. Incentivized marketing works best when you have a strong incentive to attract new customers. For example, you could offer an affiliate credit to those that purchase a certain number of your products through your website. Or, you could provide a bonus to those that recruit new members. This is just one incentive marketing technique you can use.
It's easy to come up with ideas for using incentives in your affiliate marketing campaigns. All it takes is some creativity and the ability to think outside of the box. Consider pairing a free incentive with a high commission rate for recruiting new members. Combine incentives with special deals that will save your business money while making it easy to attract new customers.
An ideal incentive marketing strategy doesn't need to be expensive or time consuming. Instead, it should be something that makes sense for your business and your customers. As long as it offers a reward, whether it's in the form of free product or a discount for your services, you'll be able to draw in your target market. Incentivized marketing doesn't have to be complicated. With a little creativity and a good idea, you can come up with a great incentive marketing strategy.
