Ask MagCloud: Digital Distribution
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There are no upfront costs to digitally distribute your publications through MagCloud. Digital versions can be offered through the site for free, for free with print purchase, or for a price. Both free and paid digital publications will also be available for purchase and download using In-App Purchase in the free MagCloud iPad application.
As a publisher you get to set the selling price for your digital publication at $0.99 or above, and will earn 70% of that price on all sales through MagCloud.com. The price of your digital publication may be automatically adjusted in the MagCloud iPad application to accommodate the iPad-pricing model, and you will earn 50% of that adjusted price for all sales using In-App Purchase.
All digital publications purchased from MagCloud.com or through the MagCloud iPad app will be available to buyers in the MagCloud iPad application, in the MagCloud Web Viewer, and as a PDF download, which they can then use across all their personal devices.
No, iPad, web and PDF versions of your MagCloud publication are bundled together making it easy for readers to enjoy your content on any of their devices, whether iPad, PC, Mac or mobile device, while simplifying the opt-in process for publishers.
No, at this time you can only set one price for your digital version on the MagCloud website, and we will automatically adjust your price on the iPad to fit the iPad pricing tiers, if necessary.
To see how the price of your publication in the iPad app may change based on the price you set on the MagCloud website, please see our digital pricing calculator.
After uploading your PDF and selecting your binding, you will have the option to Sell Online. This is where you will add any markup to your print version, and where you will be able to opt-in to digital distribution. You can also opt-in previously published publications at any time by clicking Edit Publication on your My Projects page or from the toolbar on the publication page of any publication you own.
You can opt-out of digital distribution at any time by clicking Edit Publication on your My Projects page or from the toolbar on your publication page, however any copies that have been purchased or downloaded by readers are theirs to keep - just like physical copies.
We digitally mark each digital version to discourage unauthorized sharing, but there is no strong DRM.
When you set a price for your digital version, users will have to purchase before they can download a PDF or view it on their iPad. When users click "Read Sample" before purchasing the digital version, they are only shown a a sample of the publication at full resolution in the web viewer before being prompted to purchase in order to read the publication in its entirety. For most digital publications the sample will only show the cover, the first two pages, and the back cover. If the publication is less than 8 pages, users will only be shown the front cover before being prompted to purchase. In the future we are also planning to allow the publisher to select which pages are used for this preview.
To accommodate the iPad-pricing model, the price you set for the digital version of your publication may need to be adjusted in the MagCloud iPad app to allow for In-App Purchase. If the price you set is equivalent to an iPad pricing tier, no adjustment will be needed and the price of your digital publication will be the same in the app as it is on MagCloud.com. If your digital price is within $0.01 of an iPad-pricing tier, we will round down to that price in the app. In all other cases, we will round up.
For example, a $2.00 digital publication on MagCloud.com will be $1.99 in the MagCloud iPad app, while a $3.49 digital publication on MagCloud.com will be $3.99 in the MagCloud iPad app.
You can see how the digital price you set may be adjusted for sales in the MagCloud iPad app using our digital pricing calculator.
While there are a lot of benefits to distributing on the iPad there are also additional transaction fees required for In-App Purchase. As a result, your share of digital sales made via In-App-Purchase is 50% of the iPad selling price. Publishers continue to keep 70% of digital sales made through the MagCloud website.
You can see how your earnings will differ for sales on the website and in the iPad app using our digital pricing calculator.