Cheyney Group Marketing: Hyperkin 'S…

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Published by:: Nikolaus Reinhard
Published:: 4/7/2015
Specs:: Flyer / 8.25" x 10.75"
2 pages

Category:: Business & Finance
Tags:: Cheyney Group Marketing, Hyperkin 'Smart Boy' joke actually a market test

What everyone thought was just another April Fool's prank turned out to be a clever market testing strategy.

Gaming retailer Hyperkin has unveiled a hardware emulator that can turn an iPhone into a Game Boy on April 1 with the following announcement on its Facebook page: "Meet the Smart Boy, an upcoming Game Boy-compatible device for the iPhone 6 Plus. This notion art shows that it will attach to the mobile phone, turning it into a handheld gaming device compatible with Game Boy and its Color cartridges."

Cheyney Group Marketing: Hyperkin 'Smart Boy' joke actually a market test

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