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Published by:
MIT Technology Review
Published:
12/28/2012
Specs:
Standard / 8.25" x 10.75"
40 pages Perfect-bound
Category:
Business & Finance
Tags:
ads, Advertising, behavior, brand, Commercials, consumption, e-commerce, energy, Facebook, guerrilla webfare, internet, marketing, persuasion, twitter

This month, Business Impact will discuss Digital Marketing, and and is focused on the theme “technologies of persuasion,” and explore how companies are fusing technology with psychology to influence brand choice, to alter behavior, and to change attitudes.

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MIT Technology Review Business Report : Digital Marketing