Think and Write Rich - February 2012

February 2012

At the core of every successful marketing campaign is rich content. With the expansion of content online, you are vying for a person’s precious time and attention. Generating poor quality content through your blog, email blasts, or even e-newsletters will turn off the reader and have them throw it into the trash pile. They will click away, never to return or mention your firm. Not spending enough time to create rich content will mean that you are ignored.