What is Business to Business Marketing

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Published by:
Alex Smith
Published:
2/16/2024
Specs:
Standard / 8.25" x 10.75"
20 pages Saddle-stitched
Category:
Business & Finance
Tags:
B2B, b2b marketplace, b2b online portal

Business to Business (B2B) marketing, also known as industrial marketing, is the process of promoting goods and services from one business to another. Unlike Business to Consumer (B2C) marketing, B2B marketing focuses on reaching out to other businesses rather than individual customers.

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What is Business to Business Marketing


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