IKON Magazine (November #5/2020)

Only a minuscule number of designers and manufacturers produce innovative high-fashion apparel. An even smaller number produce haute couture. Most manufacturers produce moderate-priced or budget apparel. Manufacturers typically produce several product lines (collections) a year, which they deliver to retailers at predetermined times of the year. Some “fast fashion” manufacturers produce new merchandise even more frequently. An entire product development team is involved in planning a line and developing the designs. The materials (fabric, linings, buttons, etc.) need to be sourced and ordered, and samples need to be made for presentation to retail buyers.