What makes you beautiful? So much and yet so little. Your eyes. Your smile. The length of your hair. The shape of your body. The colour of your skin. The measurement between your forehead and your chin. Beauty is abstract as it's seemingly, scientifically, defined. In issue 15 of 72M Magazine we're all about beauty. We discuss it through the lenses of the aesthetician, the philosopher, and the traveller. We argue its cultural relativity through the journalist, the consultant , and the teacher. Beauty is everywhere. We even go so far as to teach you how to measure whether you meet the standard; for scientific reasons, no less!