Google Penguin 2.0 has arrived. But don’t panic. Your guide of what to expect, how to react, and how to move forward with your online marketing is right inside.

After months of anticipation, fear mongering, and speculative coverage of Google’s most recent attack on spam (dubbed Penguin 2.0), the search giant finally released it at the end of May. The problem that many law firms are dealing with in the face of this change is not knowing what to do.

MESSAGING Plus, Rank and Authorship Google+, Google Authorship and Google Author Rank have the power to transform your law firm marketing online efforts.

SEO OBITER DICTA Don’t get bitten by bad legal marketing sales practices.

VIRTUAL IMPRESSION Understanding Search Trends & Data

Two major trends are affecting the way search engines work. Search engines are becoming internet destinations, as opposed to gateways, and users are searching by voice input.