Today’s automotive manufacturers face a wide range of challenges: from the imperative to create innovative cars based on sophisticated new technology to the requirement to lower costs to make those innovations affordable. New business models are needed to create new revenue streams as demand shifts from traditional markets to emerging economies. At the same time, manufacturers must improve collaboration with their suppliers globally and forge better relationships with their dealers and customers to lower the cost of sales. Automotive industry leaders are leveraging the latest technological advances to meet these challenges.