Abstract: With the popularity of social media growing exponentially, prominent critics of the Church are leveraging the platforms, particularly YouTube, as a key resource to produce thousands of negative videos about the Church. The accusations made in the videos about Church history, leadership, doctrine, and culture are so numerous that it could take months or even years to research fully, all while the flood of new content continues. It is easy for those exposed to the accusations to be overwhelmed by the sheer volume and assume at least some of it must be true. In this paper the business models and apparent revenue of several influential organizations are considered, which may help explain why the content, especially video content, is being produced in such volume. Financial incentives, of course, do not necessarily call a work into question but can be of interest in seeking to understand behaviors and the relationship between business models and organizational output and success.