Do you have the eye of Guccio Gucci or Giorgio Armani? What is the relationship between fashion and digital marketing? This issue identifies upcoming digital marketing trends and issues parallel to what fashion may face at times. Moreover, the “fashion” of digital marketing highlights how fashion and digital marketing are constantly changing, adapting, and revolutionary. In the featured interview with eBoost Pay-Per-Click Guru Amber Scott, she gives advice and experiences on PPC. Along with that, this issue presents interesting applications and websites that are gaining prominence. The Alpha Iota Omega intern class wrote several articles tackling emerging marketing tactics and the effectiveness of them as well. In “Going Viral,” we give our thoughts on what exactly is viral marketing, how to go viral, and what a successful viral campaign looks like.