In this book, #WWHA explores what images might have looked like in the 1960s if producers back then knew how their choices would be responsible for shaping the body image of countless generations.

Featuring 6 diverse models and styles provided by Purple Hippo Vintage Apparel, shot in studio by Chris Pieneman in Toronto.

#WWHA is an artistic not-for-profit photography project designed to build up confidence in one of the basic human elements; hair, by contributing stunning visuals and meaningful conversation in support of self acceptance.