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Why is a One-Way Link better than a Reciprocal Link? Here is a simple answer to a pretty complex question. The search engines view a link to a website as a vote for that website and put a lot of value on it. The most natural way for a website to gain these votes is through a one-way link. For example, website A thinks that website B has useful information and will be useful to its users, so it backlinks to website B. Let’s say you are on the Internet looking for the best medication to take for your cold. You come across a new age doctor's Web website and he highly recommends a new supplement that can be purchased on another Web website, so he provides a link to that Web website. The bottom line is that the more backlinks/votes a Web website can obtain, the higher the website will be ranked by the search engines.

To demonstrate just how powerful these backlinks are is the real-life example of a large group of webmasters who linked to President George Bush’s Web website using the words “miserable failure”. When users searched "miserable failure" on Google (or many other popular search engines), the president’s official whitehouse.org Web website was the first one to display. Google has since fixed this issue, but you can still search "miserable failure" on Google aa find articles of what happened. Once webmasters figured out that the amount and quality of backlinks pointing to a Web website helped determine how that website ranks, webmasters began trading backlinks with each other. To do so, they would send out a huge amount of e-mail requests asking, "Hey, you have a great Web website, would you be interested in exchanging backlinks so we can help each other raise our rankings on the search engines?. This is known as a reciprocal link. website A backlinks to website B, and website B backlinks back to website A. This worked great for a while but the search engines quickly caught on. The search engines can easily identify which websites link to whom and thus reciprocal backlinks can be easily identified and are counted very little by the search engines these days. One-way backlinks on the other hand, are considered to be natural backlinks and not an attempt to manipulate rankings. SEO and Link building service for your website s was created on this principle. We only approve quality Web websites to our network and utilize three-way backlinks (sometimes even four and five-way backlinks) so efforts to increase a Web website's rankings on the search engines are not easily recognized. In fact, another name to better describe our system is a "one-way backlink". affordable link building services The SEO and Link building service for your website s helps quality websites find these valuable one-way backlinks with one another. We find quality websites for you and if you don't like a particular website, you don't have to link to them.