- Published by:
- Inside Fashion /21st Century Media Ltd.
Standard / 8.25" x 10.75"32 pages Saddle-stitched
- Business & Finance
The definitive guide to creating and marketing a 'power brand.' Over 15 leading international brand advisors weigh in on what it takes to build a winning brand, what not to do, how to use digital media, understanding licensing and more. This edition is in Chinese language. An English language edition is also available.