Successful Brand Marketing (Chinese …

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Published by:: Inside Fashion /21st Century Media Ltd.
Published:: 3/19/2012
Specs:: Standard / 8.25" x 10.75"
32 pages Saddle-stitched

Category:: Business & Finance
Tags:: brand building, brand value, digital media, marketing, sales

The definitive guide to creating and marketing a 'power brand.' Over 15 leading international brand advisors weigh in on what it takes to build a winning brand, what not to do, how to use digital media, understanding licensing and more. This edition is in Chinese language. An English language edition is also available.

Successful Brand Marketing (Chinese language edition)

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