Successful Brand Marketing (Chinese language edition)

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Published by:
Inside Fashion /21st Century Media Ltd.
Standard / 8.25" x 10.75"
32 pages Saddle-stitched
Business & Finance
brand building, brand value, digital media, marketing, sales

The definitive guide to creating and marketing a 'power brand.' Over 15 leading international brand advisors weigh in on what it takes to build a winning brand, what not to do, how to use digital media, understanding licensing and more. This edition is in Chinese language. An English language edition is also available.

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Successful Brand Marketing (Chinese language edition...