- Published by:
- Inside Fashion /21st Century Media Ltd.
Standard / 8.25" x 10.75"32 pages Saddle-stitched
- Business & Finance
The definitive guide to successfully developing and marketing a power brand. Over 15 of the world's leading marketing and branding experts weigh in on topics including: The value of a brand; The pros and cons of digital and social media; Opportunities for new brands today; Licensing, Emotional branding, and more!