MSL Institute - MSL Best Practices:

Executive Primer to Medical Science Liaison Metrics

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Published by:
MSL Institute
Published:
1/25/2011
Specs:
Standard / 8.25" x 10.75"
54 pages Perfect-bound
Category:
Business & Finance
Tags:
key performance indicators, medical science liaisons, MSL metrics, reach and frequency

A treatise for senior-level pharmaceutical executives responsible for leading and managing field-based medical science liaison (MSL) functions in their organization. This book was constructed to provide a series of discussion points and knowledge framework around MSL metrics that senior management should debate and consider, based on the life-cycle of their companies' MSL programs and strategic objectives.

One MSL executive said of the text: "Not only do you have an amazingly accurate of vision of the many challenges I have encountered in my career and what it is like to walk in my shoes, but you have the ability to clearly and succinctly verbalize these insights. It is comforting to know that I am not alone in experiencing many of these challenges and validating to see that many of the solutions I have labored to find, and some of the mistakes I have made along the way, have been shared in kind by others."

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