Go Digital or Go Home

This issue highlights emerging trends in digital marketing and addresses the impact they have on small and medium-sized businesses. In the featured article, eBoost Associate Marko Nikolic shares his perspective on how businesses are currently implementing digital marketing into their marketing strategies and where many fall short. Marko even allows the reader a peak inside his crystal ball to see his future predictions for digital marketing. Other articles written by the Alpha Eta Omega intern class discuss the potential impact of location-based services on business and supply some simple tips that local business can use to improve SEO. In “How Big is Too Big?”, SevenOneTwoFive examines Google’s current size and trajectory, ultimately leaving the reader to ponder the controversial issue. Finally, this issue releases a new set of up-and-coming websites to explore as well as a digital marketing quiz to test the reader’s knowledge.