21 APR 2011

HP MagCloud Nominated for Prestigious Webby Award

HP today announced that MagCloud, its revolutionary content publishing web service, is nominated for a prestigious Webby Award in the Web Services and Applications category and named an honoree in the Magazine category.

Nominees for the 15th annual Webby Awards were chosen from a field of more than 10,000 entrants. Additionally, MagCloud is up for a Webby People’s Voice award – voting is open to the general public and is hosted on the Webby’s site through April 28.

“This nomination recognizes the exciting and innovative self service publishing model MagCloud has developed, which delivers unprecedented flexibility, choice and quality,” said Andrew Bolwell, chief MagClouder at HP. “It also recognizes the incredible breadth of work by MagCloud publishers, who deliver one-of-a-kind content and have helped make us what we are today.”

How MagCloud works

Invented by HP Labs, HP’s central research facility, MagCloud takes on the heavy lifting for content publishers by providing automated ordering, print management and distribution services all free of charge. Whether ordering one or 1,000 copies, there are no upfront costs or minimum orders and MagCloud will distribute publications all over the world in print and digital format.

With HP MagCloud, users can publish a consumer magazine, business portfolio, company brochure, customer newsletter, product catalog or any document that serves their needs. MagCloud will take their publication from PDF to printed magazine format or digital download with just a few clicks of the mouse. All content is printed to order using HP Indigo technology, delivering professional print quality with no waste or over-runs, while reducing the impact on the environment.

HP MagCloud also operates like a web-based marketplace where traditional media companies, upstart magazine publishers, students, photographers, designers, businesses and bloggers can affordably turn their targeted content into print and digital magazine formats.

Users can browse the MagCloud magazine racks, order the latest issue of their favorite magazines and have it printed on demand and delivered directly to their mailbox or downloaded to be read on their digital device of choice.

More information is available at http://www.magcloud.com/.

About HP

HP creates new possibilities for technology to have a meaningful impact on people, businesses, governments and society. The world’s largest technology company, HP brings together a portfolio that spans printing, personal computing, software, services and IT infrastructure at the convergence of the cloud and connectivity, creating seamless, secure, context-aware experiences for a connected world. More information about HP (NYSE: HPQ) is available at http://www.hp.com.

This news advisory contains forward-looking statements that involve risks, uncertainties and assumptions. If such risks or uncertainties materialize or such assumptions prove incorrect, the results of HP and its consolidated subsidiaries could differ materially from those expressed or implied by such forward-looking statements and assumptions. All statements other than statements of historical fact are statements that could be deemed forward-looking statements, including but not limited to statements of the plans, strategies and objectives of management for future operations; any statements concerning expected development, performance or market share relating to products and services; any statements regarding anticipated operational and financial results; any statements of expectation or belief; and any statements of assumptions underlying any of the foregoing. Risks, uncertainties and assumptions include macroeconomic and geopolitical trends and events; the competitive pressures faced by HP’s businesses; the development and transition of new products and services (and the enhancement of existing products and services) to meet customer needs and respond to emerging technological trends; the execution and performance of contracts by HP and its customers, suppliers and partners; the achievement of expected operational and financial results; and other risks that are described in HP’s Quarterly Report on Form 10-Q for the fiscal quarter ended January 31, 2011 and HP’s other filings with the Securities and Exchange Commission, including but not limited to HP’s Annual Report on Form 10-K for the fiscal year ended October 31, 2010. HP assumes no obligation and does not intend to update these forward-looking statements.

© 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. The only warranties for HP products and services are set forth in the express warranty statements accompanying such products and services. Nothing herein should be construed as constituting an additional warranty. HP shall not be liable for technical or editorial errors or omissions contained herein.